The Art of Lost Art Notecards

"Guests who have commented on the cards have said they felt we really care about them. I firmly believe hand writing and personalizing the notes definitely made a difference." -Julie Anderson | Customer Relations | Five Senses, IL "Guests who have commented on the cards have said they felt we really care about them. I firmly believe hand writing and personalizing the notes definitely made a difference." -Julie Anderson | Customer Relations | Five Senses, IL

Julie from Five Senses Salon and Spa in Peoria, IL,  found the importance of personal communication with her clients. In a world of clicks, texts and hashtags, Julie found the value in a simple handwritten notecard. Here is her experience with the Lost Art Notecards

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"We miss you!" These three little words have made a big impact for us at Five Senses Spa and Salon in the month of February.

ACCE_hearts-redlogo-280x280 ACCE= Appreciate, Care, Challenge, Encourage Our salon went through Qnity's Q+A Program in November. Since then, we have been implementing many of Qnity's practices. The results are amazing! We have a more engaged team who are taking ownership of their productivity and a strong bond within the team has been ignited. There has definitely been a noticeable transformation. It's fun to watch the ACCE-ing going on and the support we are generating for each other. The program was intense, but we learned a lot about each other. Since November, we have been in regular contact with Tom Kuhn through our follow up conference calls. And during one of our Qnity calls, Tom suggested sending out "lost art notecards" to guests we hadn't seen in a while. The Lost Art Notecards is a practice covered in the Qnity program, but one we hadn't yet acted on. LostArt2-280x280 Qnity's Lost Art Notecards using QPics, available for purchase on the Qnity Store We decided to go back three months to pull guests we hadn't seen in that time. Qnity sent us an example of the suggested text used in a notecard. So with a little modification, we were able to customize the cards to fit our need. Each card was handwritten and personalized to each guest we were contacting. We also included a $20 off coupon for color service that was associated with our Aveda promotion for the current season. We sent 100 cards over the course of two weeks. By the end of the second week, we had 10 appointments on the books. These results are amazing! The cards reached guests from each department, and the appointments booked reflect this. So, if the average service ticket is $74.00 per guest, that means we realize $740 in services alone from those 10 guests. If those 10 guests return for an average of 10 appointments per year, that would mean $7400 in services. I would say this exercise has been very successful and beneficial.

"If anyone has been on the fence about sending out lost art notecards, it is well worth the effort. You can bet we will be sending out notecards on a regular basis! Thanks Tom and the Qnity group for all your support! Our success is so exciting and motivating to keep doing more!"

Julie-Anderson-Ambassador-262x350 Julie Anderson is a Qnity Ambassador and Customer Relations Five Senses Salon in IL

Purchase Qnity Lost Art Notecards & other simple & visual Qnity Tools here

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